Perceiving English Language In Internet & Dsr Advertising A Case Of Conversational Implicature An Eclectic Model Of Redrafting Textual Meaning In Translation

Abstract

The EL used in Internet and DSR ads can be defined as an artful deviation in the form taken by a statement. It can be catalogued from the familiar to the obscure. A framework is being developed for classifying factors involved in constructing the textual meaning of these ads which can distinguish between figurative and nonfigurative texts, between plain and direct to ambiguous and obscure ones. Ads usually exploit ambiguity of reference which is resolved in a particular context interpretation by selecting one option of many. Such interpretation depends on the consumers' attitudes. A variety of factors are involved in the interpretability of the pragmatic, semantic and sociological implications of crux of ads along with their comprehensibility. Essentially, pragmatic inference contributes to a great deal in formulating the intended inference of Internet and DSR ads. Being performative ads perform implicit acts.